Friday, 18 May 2018

5 Tips to Help You Build Your Brand

Building a strong and reputable Brand needs hard work, vision and tons of patience. Over the years Team Forziani has learnt lessons on Brand building the hard and long way. Here are top 5 lessons from our team on Brand Creation and Value Addition when it comes to consistent, solid Brand.

Become a Professional

There is a well of difference between how you write for personal social media and for business social profiles. For purposes of creating a Brand, it’s essential to understand the difference and change your posting habits from personal world to the business world. Most of your personal stuff relates to posts and pictures of friends and family, funny pictures or videos and even candid comments. On the other hand, most of the posts you direct out within the business world are to make people aware of your product, industry, or about your company.  For Business Branding purposes, it’s important to make sure that posts should not cross over into personal realm.

Pay Attention to Small Details

Right from the minutest of details to the grand picture of your Brand’s personality, you need to cover all aspects in detail. You need to be able to translate to your customers, not only why they need the product but what is the best procedure or fashion to use it. You need to detail out all of the seemingly little things about use of your product in a clear and specific brand voice by establishing a brand guideline and detailing brand consistency.

Know Your Brand’s Vision
This might sound like you’ve heard this before, but you need to understand your brand’s vision deeply. Creating a brand profile is a long term project. It is more than creating a logo and a website and you need to be able to visualize where you see your brand 5 years from today and the detail out steps you would take to get there.

Be willing to invest in your Brand

Be comprehensive in creating and building your brand diligently. Right from creating a website, a logo and packaging to creating a brand message and marketing materials everything about your brand should give out a consistent message. The payoff won’t be instantaneous but it will pay off in the long run. All great brands out there today, started out small but stayed consistent.

Be Consistent


Like the old saying, it doesn’t matter how slowly you go, as long as you keep moving in the right direction consistently. You need to work on your Brand image every day, whether it be interaction with customers, social media posts, resolving a problem at work or responding to a frustrated customer. You and your brand needs to come out as consistent, helpful and creative day in and day out in every situation.

Forziani.com has built a strong brand name for itself in the field of meaningful and spiritual jewelry for men over the years. Its leather mens bracelets, spiritual bead bracelets, stainless steel cuff bracelets, rings, and necklaces can prove to be the most sought after jewelry items for the contemporary males. Forziani’s celebrity inspired jewelry can bring the feel of stardom to the wearer. Check out all the collections today!

Thursday, 17 May 2018

Five Jewelry Rules for Men to Follow

When it comes to men’s fashion, jewelry provides that much needed boost to make one stand out from others. Let’s look at 5 rules men should follow to keep their style game going the right way.

Rule 1: Swag up with Cuffs

Cuffs and bracelets are a current men’s fashion essential. They look great with any look and add a bit of spice to a casual outfit!

Rule 2: Add Blingy Rings
Ring it up with either some stackable or classic rings! Rings come in many different shapes and sizes. You can style a tuxedo with a stainless steel skull ring or joggers and a t-shirt with sterling silver spinner ring.

Rule 3: Fold-in Snazzy Necklaces

Necklaces add the finishing touch to any outfit, whether it be a casual Sunday or a fancy business dinner. There are many different styles to pick from such as a bold Vajra necklace or simpler and classic chains.

Rule 4: Be Yourself

Play around with a few different pieces and see what suits you best. Who knows, maybe you’ll finally find a style that will stick with you for years!

Rule 5: There are no Rules


Remember this – there are NO rules. Have fun with it! Fashion is unique to every person and there are no set guidelines on how you should style yourself. Enough creativity may even lead to new trends.

Forziani.com offers a wide variety of meaningful jewelry for men to keep them on the top of their style game. Whether it is a steel cuff bracelet, mens leather wristband, spiritual bead bracelet, stainless steel symbol ring, or beaded necklace, you will look dapper wearing them. These are ideal jewelry gifts for men they would cherish for long. Take a look at Forziani’s collections right away!

Wednesday, 16 May 2018

6 SimpleMeans to Build up Your Fashion Style

Fashion Styles for men have come a long way from a fancy shirt and slacks. Today, we have the choice of apparel from seasons to time of day to who we’re hanging with.  Here are 6 pointers on how to bolster your fashion style in a simple, yet effective manner:

1.    Acknowledge the fact that a style of fashion means – Power for Men.

A good sense of fashion can open up so many important doors, it’s insane! Dressing well has a lot more to it than just confidence; it makes you look as though you’re the best version of yourself that day even if you’re feeling down. A good fashion sense can really make an amazing first impression on everyone you meet.
2.    A few unique and personal outfits are Key.

Rather than switching up outfits and styles again and again, try to come up with your own sense of style for different outings;one for casual everyday routines, one for dates and a classy suit outfit for your special occasions. If you replicate and mix up these three styles then you’ll have your very own unique dressing personality which is very attractive!

3.    Add a piece of Jewelry.

Adding a piece of meaningful jewelry, be it a pendant on chain, spiritual beads bracelet or leather bracelet adds the appropriate bling and interest in your outfit. Heck, it also has the potential of becoming a start-up talking point for your meetings.

4.    You don’t necessarily have to jump on the Trend.

Whether it be joggers or rompers for men, if you don’t like the style then there is no reason to jump onto the trend! However, if you do enjoy the recent trends then don’t be afraid to rock them either. As long as you stay true to your personal sense of fashion, you are set.

5.    It doesn’t have to be expensive to look Good.

If you cannot afford name brand products, it doesn’t mean you can’t look equally as good. You can wear a pair of jeans that you got for $40 and no one will care whether they are name brand or not as long as they look cool on you!

6.    Don’t worry about what Others think.

People are going to be jerks whether you like it or not. If they don’t approve of your fashion sense then ignore them and wear whatever you want. You only live once, so embrace individuality and dress to please you and only you.
Add some meaningful jewelry pieces to enhance your fashion style by shopping at Forziani.com – a USA-based brand offering men’s spiritual bracelets, Himalayan beads jewelry, leather mens bracelets, necklaces and tags, rings, and so on. These ethically made trendy pieces are the perfect modern jewelry for men to up one’s style game. Explore more at this online shop today!

Wednesday, 18 April 2018

Jewelry Gifts for Men: Some Choices under $50

The recipients of jewelry gifts are not necessarily women all the time. Men also love to receive them, particularly those with meaning and purpose. And, a jewelry gift need not be expensive to be loved by the recipient. Following are some choices under $50 and we’re confident that men will be a lot happier wearing them.

Tiger's Eye Bead Bracelet for Strength and Confidence
Tiger's eye lets you see everything, while enhancing the connection with your personal power. In addition, it improves your insights and boosts self-confidence. The tiger eye brings good luck and protection from the evil eye to the wearer while promoting balance and strength to get through difficult phases of life.

Star Wars Symbols Ring in Stainless Steel

This Star Wars ring is as epic as the symbols themselves. Because it looks best as a statement ring, we recommend rocking it on your middle finger. We like to think that’s where strong minded rulers would wear it. Made of 316L stainless steel, the ring features handcrafted Star Wars detailing.

Black Nappa Smooth Leather and Silver Cross Bracelet

Expertly crafted from luxurious, smooth leather and finished with polished hardware, premium smooth black Nappa leather is perfectly contrasted by cool tones of handcrafted silver cross in this double rows bracelet. Pair it with one of our beaded bracelets for a handsome finish.

Bullet Urban Jedi Silver Cuff Bracelet

Style your outfit with this luxurious, silver plated military grade stainless steel cuff. With a modern design featuring double bullet end motif in a sleek finish, it is the ultimate accessory to style a perfect look. The flat paneled bottom and angular ends means it can be worn facing up or down. Wear it with a watch or other bracelets for that max chill effect.

Triton Chain Necklace


The Triton Chain from our Urban Jedi Basics is a show stopper chain for men. Simple but awe inspiring, wear it with a leather jacket and distressed jeans for that urban biker look.

You can shop for these meaningful jewelry gifts for men at Forziani.com that carries a lot of modern jewelry for men having purpose and spiritual values. Visit the website to explore men’s leather wristband collection, spiritual bead bracelets, steel cuff bracelet range, gemstone beaded necklaces with spiritual pendants, modern tag necklaces in stainless steel, chain necklaces, and rings with epic symbols.

Tuesday, 17 April 2018

Spiritual Jewelry Helps in Boosting Psychic Ability

Countless individuals wear jewelry on a daily basis according to their cultures and traditions. However, there are some jewelry pieces that carry spiritual meaning. We often think adornments are meant for women only, but men also wear jewelry like rings, necklaces and bracelets. In ancient times, various jewelry items made of different gems and metals were worn by people of different civilizations. According to the findings of some spiritual researches, a person could obtain spiritual advantages from wearing jewelry. These advantages include reducing black energy from the body, imbibing divine consciousness, having protection against negative energies, etc.


Spiritual Effect of Wearing Jewelry

Following are some of the spiritual effects of wearing ornaments:

•    Rings on the ring finger: Wearing a ring on the ring finger attracts divine consciousness that is activated and emitted from the ring. Divine energy is activated as well. Divine consciousness then creates a pressure on the finger that helps in acupressure therapy. For effective spiritual benefits, women can wear rings on the left hand and men can wear them on the right hand.

•    Chain around the neck: By wearing a chain around the neck, divine consciousness in the form of absolute fire principle gets attracted. The negative energy surrounding the person wearing a chain gets destroyed. Fighting spirit increases and it is an important quality to fight against negative energies and sustaining spiritual practices.

•    Bracelets on the wrist: A bracelet helps in activating and attracting divine consciousness. A protective layer is also created around the hand. From the bracelet,the principle of sun deity is attracted and emitted. Savior energy is also attracted and emitted from bracelets.

Wearing Jewelry of Different Materials

•    Type of metal used: The type of metals is used to determine the spiritual benefits of the jewelry. There are definite proportions of divine consciousness found in different types of metals. The most satvik metal is gold. To protect from stronger negative energies, jewelry worn above the waist should be gold. The jewelry worn below the waist should be made of silver to protect lower level negative energies.

•    Types of gems used: The gemstones that have spiritual effects on us are ruby, diamond, sapphire, coral, emerald, and so on. The subtle rays coming from the moon, sun and other celestial bodies are reflected from these gems.

Wearing Jewelry of Different Designs

A Satvik design emits positive energy. It is often round or petal shaped. A Tamasik design emits negative vibration. It affects the chakras in the body, thus hampering the health of a person. This is an important thing you should keep in mind before buying jewelry.

Wearing jewelry performs spiritual healing also. They must have Satvik designs for a better spiritual healing. But when your spiritual practice increases, the necessity of wearing jewelry automatically decreases. Moreover, physical, psychological and spiritual tension can be reduced by acupressure therapy.


If you’re looking to buy modern, yet spiritual jewelry online, Forziani.com is worth visiting because of its wide variety of spiritual beads for men and women. Beaded bracelets men in particular feature popular gemstones like black onyx, tiger eye, lapis lazuli, agate, jasper, howlite, lava stone, malachite, hematite, amethyst, jade, and labradorite. Forziani also offers mens leather and gold bracelets, stainless steel bracelets, rings, and necklaces for a unique, elegant look.

Monday, 16 April 2018

Wear Gemstone Bead Bracelets to Have Spiritual and Healing Powers

You might have seen many times that people wear some sorts of beaded bracelets on their wrists while doing meditation or yoga. Well, these are known as spiritual beads or yoga bracelets. These are not only a piece of jewelry but more than that. They have both healing and spiritual properties. These beads have been in use since the 10th century. For many individuals, beads are worn to improve understanding and focus but for others, their meaning is far more important. So, before choosing spiritual bead bracelets for yourself,it’s better to know about their spiritual meaning.

What Is a Yoga Bead or Mala?


According to Sanskrit, Mala is the meaning for a garland of beads. These beads are primarily used for meditation purposes. One of the important meanings of spiritual beads is the way it helps with breathing. With every inhale and exhale, you have to focus on each individual bead, thereby developing a stronger focus. While meditating, a high level of concentration is required to achieve your goals.

The String in a Spiritual Bead Bracelet

The string is as important as the beads. It represents an individual’s universal self. The string here plays an important role of the force by keeping the bracelet as one. It supports the beads and helps them holding them at the right place. The alternative use of this beaded bracelet is you can wear it as a necklace also. By doing so, the spirituality in these beads pass through the body, allowing you to keep your practices and beliefs as close as possible.

Choosing the Right Spiritual Bead Bracelet


Not everybody choose their bracelet in the same color because the spiritual meanings are chosen according to one’s own need. This process is not easy, but it should represent your affirmations, intentions and favorite things. There are different types of beads used for spirituality. They have been explained below with their meanings so that you can experience it for yourself.

•    Amethyst: If you want to feel purified and protected, then you can opt for amethyst. The gemstone is also used for inspiration and intuition. Its intense purple color is traditionally linked to royalty as well as spirituality.

•    Aquamarine: This stone gives the clarity of mind, tranquility and creative self-expression. Due to its greenish blue color, it is believed to be soothing and often linked to sea goddess.

•    Coral: It represents the essence of life and promotes physical energy.

•    Emerald: Many people wear this stone to keep their love forever as it is linked to love and wealth. Emerald is associated with truth, self-knowledge and mental clarity as well.

•    Labradorite: This stone is linked to faith and destiny. It strengthens intuition and helps one see through illusions.

•    Pearl: It shows innocence and purity. Pearl is strongly linked to water and moon.

•    Ruby: This deep red variety of gemstone is associated with joy, wealth, power and sexual energy. It assists with spiritual endeavor and in generating passion. Ruby further protects against misfortune and inspires courage.

There are many more types of beads available, but the aforementioned ones are the most popular ones. You can choose one according to your specific needs. Shop for authentic, high quality spiritual bead bracelets at Forziani.com and transform your life. The online store deals in meaningful jewelry for men and women, such as leather men’s bracelets, beaded bracelets, Himalayan beads, steel cuff bracelet, rings, necklaces and tags, and celebrity inspired jewelry. You can raise your style quotient with these ethically made trendy pieces while exploring the city or travelling around the world.

Monday, 5 March 2018

A Short Account of Men’s Jewelry Trends – From Era of Kings and Onwards

King or Emperor conjures up an image of royalty, opulence and a life of luxury. Since ancient times, kings have known to wear jewelry pieces as a symbol of grandeur. The higher in status and affluent you were in those times, bigger and better was the nature of jewels you flaunted. For hundreds of years’ emperors in India commissioned extraordinary royal jewels, usually from topnotch brands like Cartier. From 17th century onwards, Indian Kings amassed a dazzling collection of diamonds and gemstones necklaces, rings, brooches, crown jewels and much more. Even their swords and weapons were actual treasures bejewelled with rubies, emeralds, diamonds, gold, jade and pearls.


Necklaces were long worn by men in the clergy as a talisman or protective badge, denoting faith and dispelling evils, chains used to denote status and wealth, passed on from master to servant to denote power and status. We can see samples of extravagance in ancient Egyptian burial grounds, with discovery of Tutankhamun and other royal tombs covered in gold and gems.

At the turn of the 19th century, something changed and men stopped expressing themselves with individuality. Known as start of an era of the male renunciation, this period saw men abandon wearing of jewelry, bright colors and ostentatious fabrics in favor of a dark and sober look. They gave up their necklaces and brooches and traded them with homogenous ties and pocket squares. Other than the humble wedding band, no other piece of jewelry was usually seen on men.


Then came sixties with its worldwide revolutions and power of individual and group rebellions. Men and women started defining themselves more than ever before and threw out the stereotyping rules which restricted them from expressing their individuality, out of the window. Beads and stones, bracelets and pendants were seen more often, jewelry was used to accessorize and tell stories in ways it had done for millennia before. Men stopped worrying about what someone else would say or think and channelled their inner stylish-persona with aplomb.

Today after 200 or so years of lying low, men’s jewelry trends are on the move with a high speed trajectory and gentlemen are experimenting with all kinds of adornment. The world of Haute Couture and High Fashion is right on top of this trend with men’s jewelry taking a stand and dominating recent shows like the TEFAF, the world’s largest art fair, where male jewelry was obvious and attractive. Male hero-figures, pop-stars, actors and models have worn and displayed jewelry with such popular overtures that some designers now come up with a male jewelry collection, much before they venture out into women’s jewelry designs for the season.

How does all this translate into the modern metro man’s jewelry options? Well, not as easily as you might imagine. Most of men’s jewelry is still found and sold online with not many jewelry stores stocking anything else except engagement rings. On the internet, you’ll find many websites offering advice on what kinds of jewelry men should wear but you need to take it with a grain of salt. You must try different themes and designs, but stick to the ones you feel most comfortable to wear.
In general, men go for designs that are not too high on bling factor but instead look like older, vintage pieces. A signet or skull ring, a talisman pendant necklace or a gemstone bracelet where the stone has a specific power are easy starting grounds which look great plus give you a chance to explore and build up your own style. Most importantly, wear a few pieces which you’re comfortable with and which announce as soon as someone lays eyes on you, that you’re interesting, intellectual and sexy!

For contemporary men who wish to make their own style statement, Forziani.com comes with many awesome collections like men’s leather wristband, men’s spiritual bracelets comprising gemstone beads, stainless steel bracelets and chains, rings featuring hand-etched epic symbols and skulls from StarWars, and modern tag necklaces. There is also a celebrity inspired jewelry collection for sale. Opt for Himalayan beads bracelets to fill your life with the natural powers of various semiprecious stones. Hence, start shopping for modern jewelry for men at Forziani today!